Learn how to reach the right audience with your ads by understanding the importance of target audience identification and data analysis. Discover how fine-tuning your strategy based on audience insights can improve ROI, optimise ad performance, and ensure your marketing efforts yield the best results.

Discover the importance of conversions in advertising and how they measure the success of your ads. Learn how tracking conversions—from clicks to purchases—helps optimise campaigns, improve ROI, and refine strategies to connect with your target audience.

Learn what 'conversions' and 'attributions' mean in advertising with a simple lemonade stand analogy! Understand how ads lead to immediate sales (conversions) and the tricky process of tracking delayed or indirect sales (attributions). Perfect for beginners looking to grasp key marketing concepts.

Discover how intent in advertising impacts your ad strategy! Learn the differences between high-, mid-, and low-intent audiences and how to tailor ads for each stage of the customer journey. Build trust, create awareness, and close deals by understanding intent-driven behaviour.

Learn why patience is key in advertising. Just like a perfect cookie recipe, ads need time to “bake” and build familiarity with your audience. Discover the importance of consistent creative, building trust, and avoiding frequent changes to achieve sweet advertising success!

Learn how to choose the right advertising platform to catch the perfect audience, whether it’s Google Ads for high-intent customers, Facebook/Instagram for broad awareness, LinkedIn for professional connections, or YouTube for visual demonstrations. Discover which platform works best for your goals and maximise your ad spend efficiency.